The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Episode 138 - How to Set Intention In Your Business

Michelle Lake Season 3 Episode 138

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0:00 | 19:11

I write my training plan every week before I ever step foot in the pool or on the track. So why would my business be any different?

In this episode, I'm breaking down the framework I teach inside Dream to 6 for building an actual system around your sales, not just random posts and hoping something sticks. I call it the Six C's, and I walk through all six levels of the "triangle," from the daily habits at the base to the bigger quarterly plays at the top.

I talk about:

  • Why athletes hire the coach they connect with, not just the one they know exists
  • The one simple ask after every conversation that builds your following without ever feeling salesy
  • Why one post a week isn't enough to build the content muscle (and what actually works)
  • The step almost every coach skips, and why it's costing them inquiries
  • How to use longer-form content to let potential athletes really get to know you
  • Where bigger group events fit into the picture, and how often to run them

This is the same intention I bring to every training plan I write. No throwing spaghetti at the wall. Just a system you run every single week.

Let's talk about your sales machine. If you're ready to stop guessing and build real intention into how you grow, book a call with me and let's map it out together.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

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