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The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:
- time management
- marketing
- mindset
- growing your community of engaged athletes
Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.
Endurance coaching is already your dream job - let’s make it a full time reality!
Episodes
146 episodes
Episode 140 - Athletes Are Already Shopping
Just got back from two weeks in Europe, fjords in Norway, a Greek village nowhere near the tourist islands, and one group call taught from happy hour in Athens.But that's not what this episode is about.It's August. Your inbox migh...
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Episode 139 - How to Handle An Athlete DNF
It just happened to a coach I work with. Her athlete didn't finish, and the conversations we had after got me thinking about something we never talk about: how the coach handles a DNF, not just the athlete.In this episode, I get...
Episode 138 - How to Set Intention In Your Business
I write my training plan every week before I ever step foot in the pool or on the track. So why would my business be any different?In this episode, I'm breaking down the framework I teach inside Dream to 6 for building an actual system a...
Episode 137 - Plug The Leak
How many athletes did you lose last year that you could have kept? Not the ones who got hurt or pregnant or had to step away for good reasons. The ones who just quietly drifted off.We spend so much energy on the front door, getting new a...
Episode 136 - All About Pricing
Two weeks ago, we talked about the worth wound. Today, I'm taking it further, and we're doing some actual math.I want you to break down exactly how many hours a month you spend per athlete. Plan writing, calls, texts, feedback, all of it...
Episode 135 - The ONE Thing You Need To Do in the Age of AI
I'm heading into vacation and this idea hit me mid-teaching Content That Recruits Module 2. I had to share it now!One of my mentors just gave our group a stat that stopped me cold: 82% of people don't have any systems around how they do ...
Episode 134 - All Around Your Worth As A Coach
If you've ever been at the kitchen table on a Sunday night still writing training plans, second-guessing every decision, that's not a time management problem. That's the worth wound.In this episode:What the worth wound is, an...
Episode 133 - The 5 Year Average: What Long-Term Coaching Actually Builds
Selling season is coming. Most of you will spend it chasing new athletes. I want you thinking about retention instead.I recently did the math on my own roster and found my average athlete sticks with me for years, not months, incl...
Episode 132 - How to Out-Coach AI
AI is coming for a lot of industries. But is it coming for ours?This episode is for every coach who's had a quiet worry in the back of their mind about what AI means for the future of endurance coaching. And for the coaches who are using...
Episode 131 - The One Thing You Can Do Now To Improve Retention
I just got back from Happy Valley 70.3 with 10 athletes on the course.And I've been thinking about what coaches can do RIGHT NOW, in mid to late June, that will pay off all the way through 2027.It's not a funnel. It's not a new of...
Episode 130 - How to Fix Your Content So It Converts
You're spending hours on a single post. You edit it, sleep on it, edit it again, and still don't hit publish. And when you finally do? Crickets.Sound familiar?In this episode, I get real about why your content isn't converting. Sp...
Episode 129 - 4 Apps That Changed How I Coach (And Run My Business)
Four apps. Around $20/month each. Hours saved every single week.In this episode, I'm walking you through the exact tools I've added to my coaching business that have changed how I interact with athletes, process information, and plan my ...
Episode 128 - What We Learned in the Sales Sprint
85 coaches. Five days. Inquiries by day two.In this episode, we discuss what we did in the Sales Sprint last week and what it proved.The Sales Sprint ran May 18th–22nd and the results spoke for themselves. This episode breaks down...
Episode 127 - The Risk in Upleveling
You wanted a full roster. Now you have it. So why does it feel like you're stuck?A full roster doesn't mean you've made it. It means the rules just changed. And if you don't know what's coming, you'll hit a wall you never saw coming....
Episode 126 - How I Post on IG in 10-15 Minutes
You're not bad at content. You're bad at deciding. There's a difference, and that difference is costing you hours every week.In this episode, I break down the exact 5-step system I use to get a post out fast without sacrificing quality o...
Episode 125 - Stop Waiting for Inquiries. Go Get Them.
You created the thing. You posted the certificate. You updated your bio. And now you're waiting.Here's what nobody tells you: changing your identity to "coach" doesn't automatically move athletes into your inbox. That's not a...
Episode 124 - AI for Content: Yes or No?
Should you be using AI for your content? The answer isn't what you think. I break down where AI is a hard no, where it's a strong yes, and why the real opportunity might not be content at all.What you'll hear:
Episode 123 - Inside a Virtual Event
I'm pulling back the curtain on what actually happens inside a Dream to 7 mastermind virtual retreat. Eight hours. Three power topics. A room full of the next generation of big endurance businesses. This episode gives you a real look at what's ...
Episode 122 - The 2 Buckets Every Advanced Coach Needs
Are you layering on offers faster than you can grow them? In this episode, I break down the two critical capacity buckets that determine whether your business scales or stalls. Whether you're just getting started or already at six figures, unde...
Episode 121 - Your Certification Won't Get You Athletes. Here's What Will.
Your training has a plan. Your business should too.In this episode, we get real about the biggest mistake new endurance coaches make: treating their business like a casual workout instead of a structured training plan. If you wouldn't wi...
Episode 120 - A Simple Business Hack
Are you unknowingly slowing down your own business growth? In this episode, I dig into one of the most common (and most overlooked) mindset traps that keeps endurance coaches stuck.It's not a strategy problem. It's not a marketing proble...
Episode 119 - What Drives My Business
In this episode, I'm pulling back the curtain on something I've been wanting to talk about for a while: the three core values that drive everything we do inside the Dream Programs. This episode came straight out of a post I made about abundance...
Episode 118 - How to Make Risk Feel Easier
Many endurance coaches delay taking action because risk feels uncomfortable...whether it’s posting content, sending follow-up emails or showing up on video. In this episode, I break down why fear, perfectionism and avoidance keep co...
Episode 117 - HYROX and Its Impact on Endurance Business
After 16 years in endurance coaching, I decided to try something new and signed up for HYROX DC. In this episode, I share how I got pulled into the HYROX world, how I prepared and my early thoughts on this rapidly growing hybrid racing f...
Episode 116 - The Hidden Cost of Trying to Be Everything to Everyone
Many coaches, whether you’re brand new or years into your business, still carry the fear: If I stop overdelivering, will people stop valuing me?When doubt creeps in, it’s easy to overfunction: giving more than promised, overexpl...