Episode 140 - Athletes Are Already Shopping

Just got back from two weeks in Europe, fjords in Norway, a Greek village nowhere near the tourist islands, and one group call taught from happy hour in Athens.

But that's not what this episode is about.

It's August. Your inbox might feel dead. Your athletes are quiet because they're heads down for their A races. That silence isn't a problem. It's the calendar.

Here's what matters: quiet doesn't mean nothing's happening. Athletes are already shopping, they've just been at it for months before the credit card comes out.

In this episode, I walk through four types of athletes window-shopping right now, including one who just podiumed at USA Triathlon Nationals and is already wrestling with what's next. Plus, I tell on myself with the story of the first time I tried to write my own training plan (spoiler alert: it did not go well).

If your DMs feel dry right now, or you want to get in front of athletes quietly deciding their next move, this one's for you.

Something big's opening Monday the 24th, built exactly for this window. Want the early word (plus a bonus for the first few days)? DM me "SELLING" on Instagram @coachmichellelake.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

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